· Merika Medicine Factory starts out as a western medicine producer · Initially set-up in Shek Kip Mei · Obtains product formulas from registered chemist · Merika Baby Water and Merika Cough Syrup are the first two products/brands · Merika Baby Water has its own song on radio
Merika Medicine Factory starts out as a western medicine producer
Initial set-up in Shek Kip Mei
Obtains product formulas from registered chemist
Merika Baby Water and Merika Cough Syrup are the first two products/brands
Merika Baby Water has its own song on radio
1960s: Small family business
· Moved to Sham Shui Po · Developed more western pharmaceutical products, such as: Comisol Ointment, Radisol Skin Lotion · Also started developing Chinese pharmaceutical brands, such as: Star Brand Cinnamon Oil and Pak Loong Medicated Oil · Tailored products for Chinese pharmacies/dispensary · Focused on business-to-business
Moves to Sham Shui Po
Develops more western pharmaceutical products, such as: Comisol Ointment and Radisol Skin Lotion
Also starts developing Chinese pharmaceutical brands, such as: Star Brand Cinnamon Oil and Pak Loong Medicated Oil
Tailors products for Chinese pharmacies/dispensaries
Focuses on business-to-business
1970s: Medium-sized enterprise
· Current CEO, Mr Robin Law, takes over · Expands to two units in Sham Shui Po · Develops more new products/brands, including: Darkie Medicated Oil, Eucalyptus Oil, Lo Fung Oil, Miksin Cough Mixture, Creston Cough Mixture and Victory Cough Mixture · Continues expansion in Western and Chinese pharmaceutical product variety · Government requires in-house registered pharmacist by 1979
Current CEO, Mr. Robin Law, takes over
Expands to two units in Sham Shui Po
Develops more new products/brands, including: Darkie Medicated Oil, Eucalyptus Oil, Lo Fung Oil, Miksin Cough Mixture, Creston Cough Mixture and Victory Cough Mixture
Continues expansion in Western and Chinese pharmaceutical product variety
Government requires in-house registered pharmacist by 1979
1980s: Licensed manufacturer
· Merika Medicine Factory Limited registered under Hong Kong Companies Registry · Moved to current premises in industrial area of Fotan · Government required western medicinal products to be registered · Dozens of products registered · Modernization and semi-automation of manufacturing facility
Merika Medicine Factory Limited registers under Hong Kong Companies Registry
Moves to current premises in industrial area of Fotan
Government requires western medicinal products to be registered
Dozens of products registered
Modernization and semi-automation of manufacturing facility
1990s: One-stop-shop + Overseas expansion
· First to bring healthcare products to Hong Kong, such as: Ozvite (Shark cartilage capsule) · First to introduce day-time and night-time cold medicince to Hong Kong: Coldez Day and Night Cold Capsule · Expanded into antibiotics business (Amcolx 500 Capsule) · Extended company footprint Vietnam (developing sales channels) and Macau (set up GMP-level western medicine manufacturing facility)
First to bring healthcare products to Hong Kong, such as: Ozvite (shark cartilage capsule)
First to introduce day-time and night-time cold medicine to Hong Kong: Coldez Day and Night Cold Capsule
Expands into antibiotics business (Amcolx 500 Capsule)
Extends company footprint to Vietnam (developing sales channels) and Macau (setting up GMP-level western medicine manufacturing facility)
2000s: Pharma platform
· Established a Chinese medicine GMP-grade facility in Macau · Developed Arthro Strong into one of the top three glucosamine-based health product brands in Hong Kong · Set up cosmetic factory in Guangzhou (美惠化裝品廠) · Expand Greater China footprint
Establishes Chinese medicine GMP-grade facility in Macau
Develops Arthro Strong into one of the top three glucosamine-based health product brands in Hong Kong
Set up cosmetic factory in Guangzhou
Expands Greater China footprint
2010: Pharma ecosystem + Further China expansion
· Began collaboration with Huang Fei Hong family to develop HFH brand · Set-up Merika Shenzhen to bring footprint to China · Established Miracle Life’s presence in China through Zhuhai and Shenzhen · Sold portfolio of western medicine registration numbers to prioritize Chinese medicine
Begins collaboration with Huang Fei Hong family to develop Huang Fei Hong brand
Set-up Merika Shenzhen to bring footprint to Greater Bay Area
Establishes Miracle Life’s presence in China through Zhuhai and Shenzhen
Sells portfolio of western medicine product registrations to prioritize Chinese medicine products
2020 and beyond: Pharma brand incubator + Greater Bay Area focus
· Establishes multiple proprietary online sales platforms · Focuses on digital marketing in Greater Bay Area · Further developing of the Huang Fei Hong brand
